By Elly Brookes on
Monday, November 02, 2009
Not adopting digital media into your marketing strategy means an increasingly limited opportunity to connect with your target audience. But how do we do this while remaining Code compliant?
|
By Jasmyn Real on
Friday, October 30, 2009
The ZEST Digital Breakfast discussed some of the digital marketing practices directly from the DigiPharm conference in London. With over 60 attendees from the pharma industry, the morning was a great success.
|
By Stuart Baker on
Thursday, September 24, 2009
ZEST and Schering-Plough's contraceptive campaign recognised at industry event!
|
By Stuart Baker on
Wednesday, September 02, 2009
Multi-healthcare professional prescribing is inevitable, despite the protests of the medical fraternity. Brace yourself for further rounds of debates as pharmacists and other highly-skilled and trained health professionals move up to the prescribing starting blocks in the coming years.
|
By Linda Richards on
Tuesday, August 25, 2009
The Sigma cruise debate continues this week, with the Parliamentary Secretary for Health, Mark Butler, referring the issue of back to the TGA. Pharma in Focus reports that he’s requested the TGA ensures alignment of the codes of conduct for generic companies and for innovators. But that probably won’t happen before the cruise departs for the Mediterranean.
|
By Richard Cobcroft on
Wednesday, June 03, 2009
Over the past 10 years the internet has had a dramatic influence on all sectors of healthcare and recent research in the U.S. that has shown more consumers used the internet for health information than going to their doctor in 2008! Social Media or “Web 2.0” tools and online sites where people can meet and get advice from other patients and consumers are growing rapidly. How can the pharmaceutical industry start using social media to start engaging in authentic conversation with their customers?
|
By Fiona Grigg on
Wednesday, May 27, 2009
Congratulations to the winner of the ZEST Blog sign-up competition - Marg Black from Schering-Plough.
|
By Jasmyn Real on
Wednesday, May 20, 2009
Patient support programmes are not “off the shelf” products - there is no one size fits all. Each programme has to be uniquely tailored to match each patient’s requirements.
So what makes a good patient support programme?
|
By Stuart Baker on
Tuesday, May 05, 2009
Given that most of our readers work in the pharmaceutical industry I’m probably preaching to the converted here, but is it just me that thinks we’re descending into an era of witchcraft and shamanism the likes of which probably haven’t been seen since the dark ages?
|
By Fiona Grigg on
Thursday, April 30, 2009
My love affair with my iPhone continues and the thing I am enjoying most about it is the apps store. (`Apps' is shorthand for `Applications', for the un-initiated.) The sheer volume and variety of apps available to download to your iPhone is incredible. They range from free games to software that allows you to read MRIs, and many are being heavily promoted in recent television advertising.
|