Congratulations to the winner of the ZEST Blog sign-up competition - Marg Black from Schering-Plough.

My love affair with my iPhone continues and the thing I am enjoying most about it is the apps store. (`Apps' is shorthand for `Applications', for the un-initiated.) The sheer volume and variety of apps available to download to your iPhone is incredible. They range from free games to software that allows you to read MRIs, and many are being heavily promoted in recent television advertising.

Happy New Year and welcome to our first blog for 2009! January is always a busy time for us here at ZEST, as we prepare materials for our clients' cycle meetings and complete the finishing touches to new programs and educational activities that will be rolled out when the reps get back on the road.

The arrival of the iPhone and other smart phones has quickly changed the way we use the internet.  Email and SMS technology has been available for many years via your mobile but the ability to easily access You Tube, Google maps, Safari and a host of other content through an iPhone is revolutionary.

The Christmas lights are up and the 2007 business year is hurtling to an end. This will be our last post for this year and it's a good opportunity to stop and reflect on the past year and to look ahead at the emerging trends for 2008.

Steven Lewis of ZEST Digital, sister company to ZEST Healthcare, has written an interesting post on the increasing level of online discussion amongst consumers about pharmaceutical products. Medicines Australia's Code of Conduct prohibits pharamceutical companies contributing to that discussion.