The ZEST Digital Breakfast discussed some of the digital marketing practices directly from the DigiPharm conference in London. With over 60 attendees from the pharma industry, the morning was a great success.

Patient support programmes are not “off the shelf” products - there is no one size fits all. Each programme has to be uniquely tailored to match each patient’s requirements.

As budgets get smaller and pharmaceutical companies get more competitive, we are constantly striving to find different ways to market new therapies. Some companies are attempting to secure doctor and patient groups even before their therapy has received approval.