This website is part of an integrated consumer campaign to increase awareness among
women aged 18-to-35, about the range of contraceptive choices available to them.
Visitors to the site have access to:
- Information about different types of contraceptives
- An on-line survey that explores lifestyle factors that could influence choice of
contraceptive, which prints as a letter to be taken to discuss with their GP
- A facility to find a local Family Planning Clinic
Consumer awareness and traffic to the site has been generated in several ways:
- Targeted SEO and SEM strategies
- On-going radio campaign on 2dayFM
- In-surgery promotion (leaflets and posters)
- A pharmacy campaign
- Editorial features in Cosmopolitan
Analysis of the visitors to the site has shown there is a low bounce rate, a high
dwell time, and a large proportion of women completing and printing the survey.